Orange Envelopes

CRC Invitational Tennis Tournament
The Cleveland Racquet Club hosts the largest men’s professional clay-court doubles tournament in Ohio. What began as a small, regional tennis tournament evolved into a world class doubles tournament attracting ATP pros from around the globe competing for the CRC Invitational title and $30,000 purse.

To promote the distinctive nature of the clay court event, we worked with the club to design a new look for the tournament to visually communicate the unique properties of the event. The tournament’s previous logo incorporated a yellow tennis ball on the club’s logo. The logo was derivative, nondescript and did not stand out visually.

The new tournament logo, designed by Alison Crawford of Crawford Design, was a tennis ball that had been dipped in assorted colors of paint. The distinctive look played on our theme of clay court artistry and delivered a memorable and singular look for the tournament.
© 2009 Orange Envelopes LLC Contact Me